Cat Angels Triumph: Animal Welfare

May 30
2 min read

Updated: Jun 2

3D cat peeks over a wooden fence in a sunny yard, with a red-roof house, green trees, and blue sky behind it.

The New Zealand Cat Foundation

Anne Batley Burton NZ Cat Foundation · Veterinary advisor Dr Elsa Flint

A free browser game that teaches cat owners how to keep cats safe, healthy, and loved.

Deployments: New Zealand

Model: Modular Availability: Free · Browser · All devices

Played by thousands worldwide, with a storyline completion rate of 58.8% compared to an industry average of 20 to 30%. Winner of Bronze at the 2025 International Serious Play Awards.

https://www.youtube.com/watch?v=S6-cWerN_k8

Cats don't come with instruction manuals. So what happens when things go wrong?

One in 25 cats will go missing in their lifetime, and more than 70% of cats that end up in shelters have no microchip. Add untreated illnesses, accidental litters, and owners unsure what to do in a crisis, and you have a recipe for heartbreak. The challenge was how to reach people early and give them the confidence to act before disaster strikes.

Yawning tabby kitten sits on a mat in front of a weathered green door, looking sleepy and curious.

Part emotional drama, part survival guide

Developed with cat advocate Anne Batley Burton, founder of The New Zealand Cat Foundation, and veterinary advisor Dr Elsa Flint, Cat Angels Triumph is a free browser game that puts players into real-world scenarios: a missing cat without a microchip, an accidental litter, a neighbour frustrated with cats in their garden. Each decision has consequences, teaching microchipping, de-sexing, and responsible care through experience rather than instruction.

By allowing people to make mistakes safely and reflect on the outcomes, the game builds real confidence for when life throws up the same challenges.

White cat sprawls on a laptop in a home office, while a vet character on a laptop screen says 'Apollo has a pretty nasty bite.'

https://www.youtube.com/watch?v=mgsfozGW8MM

Meet the Veterinarian Advisor Behind Cat Angels Triumph

"I think a game like this is important for promoting responsible cat care, because it will help people to remember more and engage with the whole process. I think now, having something more visual and interactive is going to be much more effective and powerful."

Elsa Flint

Veterinarian Advisor

https://www.youtube.com/watch?v=Vn3_ZmR__cs

Meet the Cat Advocate Who Made It Happen

"As a tireless advocate of rights for cats, I'm a huge supporter of Cat Angels Triumph! I believe it is an amazing educational tool for people to learn responsibility for their cats."

Anne Batley Burton

Founder of The New Zealand Cat Foundation

Man gently kisses a sleeping tabby kitten while holding it close on a gray sweater.

Completion rates that prove people care

Thousands of players have taken part since launch, with a storyline completion rate of 58.8%, compared to an industry average of 20 to 30%. Players describe the game as fun yet emotional. Free, shareable, and recommended for ages 13 and up, Cat Angels Triumph is reaching new audiences worldwide.